{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While a lot of deluxe brands drive direct exposure through social media marketing, celeb collaborations and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major items haven't altered much in years; it does not have TikTok, and doesn't offer stars cost-free bags.|HermÃ